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These Boots Were Made for Walkin’: SmartFocus beleuchtet Beacon-aktivierte...
Topic: Mobile MarketingTags: beaconsretail marketing2014 hat sich die Beacon-Technologie einen echten Namen gemacht. Angefangen bei den Beacon-aktivierten Schaufensterpuppen der britischen...
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Para los que saben dónde les aprieta el zapato: OFFICE centra el foco de...
Topic: Mobile MarketingTags: beaconsretail marketingSin duda alguna, la tecnología de beacons ha sido la estrella de este 2014. Desde los maniquís con tecnología de beacons de los grandes almacenes...
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Du bon usage : SmartFocus braque les projecteurs sur les e-mails prenant en...
Topic: Mobile MarketingTags: beaconsretail marketingLa technologie des balises de géolocalisation aura sans conteste marqué 2014, qu'il s'agisse des mannequins de House of Fraser agissant comme des...
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These Boots Were Made for Walkin’: OFFICE Shine a Light on Beacon-Enabled Emails
Topic: Mobile MarketingTags: beaconsretail marketingBeacon technology certainly made its mark in 2014; from House of Fraser’s Beacon-enabled mannequins and Regent Street’s own Beacon-enabled app to...
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The SmartFocus New Year’s Honors list
Topic: Mobile MarketingTags: retail marketingBrandsmobile marketingWith such creative and imaginative innovations seen within mobile strategies last year, and a 76% rise in smartphone use, appreciation...
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As Seen on the Big Screen: When Context Affects Customer Choice, it’s...
Topic: ContextualizationTags: contextualizationretail marketingpersonalizationContextualization, as a concept, seems simple: it determines the conditions and the meaning in which something happens....
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What is Contextualization? Check Out Our Six Explanations
Topic: ContextualizationTags: retail marketingcontextualizationmobileYou've heard of the 'six degrees of separation' (Keven Bacon), but we've got a brand new theory for you. If you're interested in the...
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How Retailers Can Effectively Create An Omnichannel Loyalty Plan
Topic: omnichannelTags: omnichannelcustomer loyaltyretailretail marketingWhen it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel...
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NRF is the perfect cure for your holiday hangover
The mistletoe is down and fireworks from celebrating the New Year are long gone but chances are you’re still not quite over everything. If you are still suffering from a holiday hangover, I have just...
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Who sent the best Valentine's Day emails?
Now that the Valentine's Day petals have settled, let's take a look at which emails stood out in our inboxes...Costa Coffee:Let’s start with the subject line. A relevant emoji here will always ensure...
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