The mistletoe is down and fireworks from celebrating the New Year are long gone but chances are you’re still not quite over everything. If you are still suffering from a holiday hangover, I have just the cure… the NRF EXPO also known as Retail’s BIG Show.
This is a four-day extravaganza in NYC from January 17th to 20th, filled with innovation, learning and networking opportunities. I’ve compiled a thorough list of must-see activities and sessions at this year’s shows, including a do not miss session on real-time personalization PLUS find out how to get a free Apple Watch and have a chance to win $100 Macy’s gift card at our booth.
EXPO Floor– Over 540 solution providers will be front and center showcasing best in class technology. Make sure you stop by our booth #752 to see how SmartFocus helps retailers takes communication to the next level with real-time personalization. We are giving away an Apple Watch to everyone who books a meeting in advance and attends the meeting with us at our booth.
Also, to have your chance to win one of two $100 Macy’s gift cards per day, visit our booth to take part in a fastest finger first virtual card game, and experience our groundbreaking marketing Message Cloud demos.
Exhibitor BIG !deas – These vendor session are geared to help retailers overcome challenges and reach goals. Come to our must-see session where SmartFocus CMO Jess Stephens reveals how real-time influences the customer purchase in 'ICYMI Real-time Matters! Using Data to Power Real-time Marketing Moments’ on Sunday, January 17th at 2:00pm, in the BIG !DEAS theatre.
Retailer-only meet-ups– Join morning roundtables with your industry peers covering vast topics such as mobile, omnichannel and new customer acquisition. This is the perfect opportunity to really cultivate relationships.
Breakout Sessions– The highlight for any conference for me is the breakout sessions and this year is chalked full of so many. Here are the sessions my team will be checking out:
- How to Drive Loyalty Without Spending Dollars on Marketing
- Retail’s Power Players – Who to Watch in 2016
- How We Built Our Omnicommerce Future on a $1,000 Code Base
- Lessons Learned From 2015 Holiday Shopping
- Global Shopper Behavior: Key Trends
- The Marketing Measurement Mandate
Innovation Lab– Get hands on with the technology of tomorrow at NRF’s innovation lab. It will feature products that inspire customers to buy and the brands to innovate!
Launch Pad– Check out the latest technology from the hottest startups in the industry. Participants will have the opportunity to display their creativity while helping improve the shopping experience or impacting the retail industry.
Food Truck Alley – I am a sucker for a food truck and NRF has four to choose from for every day of the conference. Enjoy all kinds of good eats including Lebanese, mac 'n cheese, chili and steak sandwiches.
Now that you know what to expect and what to check out at Retail’s BIG Show, your holiday recovery can begin! Don't forget to book a meeting with SmartFocus, see you there!